The world is paying attention! Famous Italian clothing brand shows off its expertise in the Angkor wonderland

Stefano Ricci, the famous Italian menswear brand, has recently released a new video showcasing its summer collection, which is accompanied by a spectacular expedition to the land of Angkor, which is causing a stir around the world.

Accompanying the official video on Stefano Ricci’s Instagram page, the caption reads in English, which we have translated into Khmer: “Introducing the Summer 2025 Collection with the fifth chapter of Stefano Ricci Explorers: Cambodia Mission. This time, we travel deep into the jungles of Southeast Asia, revealing ancient temples, sparkling streams and sacred traditions. Inspired by the spirit of Khmer culture, the collection tells a story of exploration, curiosity and the timeless beauty found.”

Mission Cambodia features the following key figures: Filippo Ricci, Creative Director of Stefano Ricci S.p.A., Niccolò Ricci, CEO of Stefano Ricci S.p.A., Steve McCurry, renowned writer and photographer, Terry D. Garcia, CEO of Exploration Ventures LLC, and Alessandro Moggi, behind-the-scenes photographer. The video clearly shows the key sites in Siem Reap: Bayon Temple, Bengmala Temple, Preah Khan Temple, Ta Prohm Temple along the Mekong Delta, the Kulen Elephant Forest, and the luxurious retreat hidden in the middle of the Shinta Mani Wild Forest.